Paul Vu
Contents
Goals
Website Ideas
Marketing Strategies
- SEO (Search Engine Optimization)
- Social Networking and Bookmarking
- Purchasing Advertisements
Find Server Host
Research Online Advertising
Selling advertisement space on a website is a common way to generate revenue. The main revenue models are CPC, CPM and CPA.
CPC
Cost-Per-Click, or CPC, is a revenue model which pays a website owner based on how many people click on the advertisements. You can expect around $0.01 - $0.10 per click, depending on the company you are advertising for.
CPM
Cost-per-mille, or CPM, pays for every 1000 page impressions. An impression can be described as a page view, or the act of a user's web browser loading the advertisement. Rates are variable, but are usually above $0.10 per 1000 impressions.
CPA
Cost-per-acquisition, or CPA, can also be referred to as affiliate marketing. This is when you place an advertisement on your website for another service, and get paid based on how many people you refer to them. This often means that users have to sign-up or purchase something from the other website in order for you to get paid. Rates are usually higher for this model, as it is generally more difficult to hook people.
