Allen Chen

9/17/10

• Yahooceo says apple iAd
• Yahoo CEO saays that the apple's new Iad willl fall apart the goal of apple Iad was to make a more engaging ads

so far only a few advertisers have been choosen to make ads for it but Channel said that it will fail becaue apple wanted to too much control ocer the creativness of the ad.

• this affects yahoo in a business way because yahoo is prepareing its future for mobile centric future, they already spent alot of money for this, right now yahoo is making every new product a mobile thought in there minds.

• The control of the ads gone, and the interlectual property of the design will be gone. Apple made new polices and standards for ads.